Some years ago, I found myself in deep conversations with Andy Brogan, exploring something we called Universal Music. We were trying to understand the rhythms and flows of life—not just metaphorically, but as something real, something we could feel. It was a process of peering into the very fabric of existence, tuning into the patterns that shape our being. At its core, our inquiry was about resonance: why do we feel drawn to certain people, ideas, or environments? What makes us feel at home with some and disoriented with others? It became clear that, in some way, we each seek to share our music—the way we resonate as individuals with the world around us.

That exploration sparked something in me. I wanted to write about it, to make sense of what we had uncovered. Around that time, I met Max Henning. Max had been working with Antonio Damasio at the Brain and Creativity Institute at the University of Southern California. Damasio’s research has been groundbreaking in understanding how our feelings, behaviors, and sense of self emerge from our biological processes. He has shown that emotions and cognition are not separate from the body but deeply intertwined with the process of homeostasis—the way life continuously adjusts to maintain balance. In other words, what we feel is not just psychological—it’s biological. It’s how life, through us, signals when something is aligned and when something is off.

With Max’s insight, our conversation deepened. We pivoted to an even bigger question: What is the purpose of life? Not just in an abstract sense, but in a way that is directly relevant to how we live each day. What is my purpose? What is yours?

It was through J. Kim Wright that the phrase Serving Life surfaced. And when it did, everything clicked. Life’s functions, processes, and evolution all serve one thing: life itself. And that, in turn, is our purpose. Not in some moral or prescriptive sense, but as an observation. From the biological reality of homeostasis to the wisdom carried across Indigenous traditions worldwide, we see the same truth: life exists to sustain and evolve itself. Every cell, every organism, every ecosystem participates in this process. And when we step outside of it—when we act in ways that undermine life rather than support it—we feel it.

The dissonance is real. We sense the disconnect, even if we can’t always name it. That tension—between serving life and being trapped in systems that extract, exploit, or isolate—creates the unease so many of us experience today.

This is where the journey begins. Serving Life is not just a phrase; it’s an invitation. An exploration. A way of seeing that has the potential to change how we relate to work, community, and the world itself. In the coming weeks, We’ll be sharing more—about what this means, about how we can realign with life’s flow, and about how we can create spaces where serving life is not the exception, but the foundation.

For now, we invite you to sit with the question: Where do you feel resonance? Where do you feel dissonance? Life is speaking to us. The more we listen, the more we find our way back to what we are truly here to do.

There’s more to come.

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